The Interaction Effect of Task Experience and New Technology on Cognitive Beliefs
نویسنده
چکیده
Models predicting technology acceptance (TAM, TTF) rely on task-doers’ cognitive beliefs (along with other beliefs) about the technology and the fit between technology and task to predict technology use. Although these cognitive beliefs are theorized as depending on the interactions of technology, task, and individual characteristics, these interaction effects are understudied. This paper attempts to fill in this blank. We focus on task-doers’ task experience with an old technology and changes in the knowledge necessary to perform the task brought by a new technology; we propose that their interactions will affect task-doers’ cognitive beliefs of the new technology. Indications to theory and practices are suggested.
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